In today’s world, there are so many options for buying what you need. Traditional retailers with storefronts and in stock items are no longer the only place that carries quality beauty products. In today’s marketplace, you can often get better deals and higher quality beauty products by shopping online.
While shopping online for beauty products can be tricky business for a lot of reasons, it ultimately wins out due to pure convenience. Here’s everything you need to know to make your online shopping experience as rewarding as it is effortless!
The physical experience is missing
First off, you’re not there with the product in your hands to determine things like precise shade, full lists of ingredients, size, amount, etc. That physical connection with the packaging is compelling, and it’s a reason that beauty companies spend heaps of money to develop the perfect packaging to appeal to customers effectively.
But, it’s not just about looks. Most people get a feel for how much product is in a given package buy holding it and feeling it in the palms of their hand. How big is that bottle of conditioner? What does this hair gel smell like? How heavy is this curling iron?
The great thing about this issue is that once you’ve bought a product online, you’ll be able to have that physical experience after it’s delivered. The process is of course reversed as to what it would be in traditional shopping, but the end is the same. Shopping online for beauty products requires you to shift gears from buying them in traditional stores, but that change in pace can be well worth it for the other benefits.
Sales are always going on
Online retailers of beauty products offer sales constantly. On most retail sites, you’ll see the big current sale of the day splashed across the front of the home page, with discounts that will bring the already generally lower prices of beauty products online even lower. Look for seasonal sales, and even flash sales that only last for a few hours.
The key to knowing about current and upcoming sales is to ask to be put on the mailing list of a given online retailer. You’ll get an email whenever something big is happening so that you can swoop in and take advantage of the savings.
Don’t forget to check out the clearance page of every beauty supply company. Sales pages for online retailers are a treasure trove of savings on the hot brands that you need for your salon. Inventory is constantly changing in these online retailers, and often the overstocked products will be put into the clearance section of the retailer’s website, where you can find everything that’s currently discounted. Often these are dramatically lower prices that will save you a ton of money on the beauty products that you want.
Look out for a rewards program as well! Online retailers often have a free program that will help you to get even bigger savings that you were already getting on the beauty products you need. Salon Supply has a Beauty Rewards Program where you earn points for every purchase. These points can be exchanged for discounts on future purchases.
Products sell out
Don’t count on whatever you have your eye on to be there forever. While most online retailers maintain a high level of stock so as to keep ahead of those orders, sometimes unexpected large orders keep those hot items in stock. One of the ickiest feelings is going to hop online and order something, only to find that it’s no longer available.
The moral of this piece of wisdom is to go ahead and get whatever it is you’re looking for today, rather than to put it off until tomorrow. Remember that content on the web is fluid, meaning that it is constantly changing. That amazing product that you’re looking at might just disappear – thank you, technology.
Find a trusted source
This is the single most important piece of advice that you need to take time to find an online retailer that you can trust. Look for sites that have a quality online presence with a great deal of information on their site.
Always check with their website to find out what the return policy is on products and to find out whether or not you’ll be able send products back to them if you’re not completely satisfied. By that same token, make sure that you have easy access to contact information before you check out.
Go with an online retailer that has great ratings from customers on social media and on search engines. Read reviews and check out what everyone else has to say about the company and what kind of experience they had with it.
Narrow your focus
The hardest part of shopping online is that there are almost too many choices! It’s a good idea to shop with a list in mind, one that you’ve settled on before you start surfing. You’ll find that you’ll spend less time surfing around sites and more time actually using the products that you’ve bought.
Another great way to narrow your focus is to limit yourself to surfing on kind of product. For instance, check out the nail supply section, or you might only check out the salon equipment to help you decide whether or not it’s time to invest in a new salon chair.
Whatever you do, have fun with it! Online shopping for beauty supplies can happen anywhere you are, and there’s nothing quite as exciting as getting a package in the mail full of beauty products, even if you’re a salon owner who will only get to see them used on your customers.